This article discusses Social Media Writing and how to write a professional biosketch.
What is a Biosketch?
A
biosketch (biographical sketch) is a short summary of a person’s education,
skills, achievements, and career goals. On social media, it acts as a digital
self-introduction that highlights who you are and what you do in a concise and
engaging way. For MBA students, a biosketch helps build a professional online
presence and makes a strong impression on recruiters, peers, and industry
professionals.
How
to Write a Professional Biosketch?
1. Start
with Identity – State clearly who you are (e.g., MBA student specialising in Marketing &
Analytics).
2. Highlight
Skills/Expertise – Mention core areas (e.g., digital branding, consumer insights,
financial modelling).
3. Add
Experience/Projects – Briefly note internships, academic
projects, or leadership roles.
4. Show
Career Aspiration – Indicate where you are headed (e.g., aspiring to work as a digital strategist).
5. Adapt to
Platform –
o LinkedIn: Formal,
detailed, skill-oriented.
o X: Concise,
keyword-rich, engaging.
o Instagram:
Professional + personal balance, creative tone.
6. Use
Keywords – Industry-relevant terms improve search visibility.
7. Keep it
Concise & Impactful – A few strong lines are more effective
than long paragraphs.
Example (LinkedIn-style)
“MBA candidate specialising in Marketing & Analytics with experience
in digital campaigns and consumer insights. Skilled in market research,
branding, and data storytelling. Aspiring to build a career in digital strategy
and brand consulting.”
Example in X (Concise & Engaging)
MBA | Marketing & Analytics 📊 |
Digital Campaigns | Consumer Insights | Data Storyteller | Future Brand
Consultant ✨
(short, keyword-rich, professional with a touch of personality)
Example in Instagram (Creative &
Personal)
📚 MBA | 📊
Marketing & Analytics
💡 Turning
data into brand stories
📲 Digital
Campaigns | Consumer Insights
✨ Future
Brand Consultant | 🌍 #DigitalImpact
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