Monday, October 9, 2017

I BA English - Prose - I Question Bank – Multiple Choice Questions

Department of English
Bishop Heber College, Tiruchirappalli
I BA English - Prose - I
Question Bank – Multiple Choice Questions
Course Code: U16EG102
SF
Charles Lamb
26. Who is Elia?
a)      Charles Lamb       b) George Dyer              c) Mary Lamb                     d) Clerk
27.  Who was the child of London?
a)      George Dyer        b) Charles Lamb           c) Dr. Johnson                    d) E.V. Lucas
28.  He spent __________ years working as a clerk in the East India House
a)       43                             b)  23                        c)  33                                    d) 13
29. Lamb was renowned for his warm sense of ________ and legendary social gatherings
a)       Tragedy                    b) Wits                          c)  irony                           d) humour
30. In 1807, Charles Lamb and Mary Anne Lamb was published ____________
a)      Tale from Shakespeare b)   Tale from Bible  c) Tale of Two cities     d) Tale of Canterbury.
31. Charles Lamb died in______.
a)               1833                     b)  1834                           c) 1835                       d) 1836
32. Essays of Elia was published in ____.
a) 1803                             b) 1813                             c)  1823                      d) 1823
33. Oxford in the Vacation was first published in the London Magazine on _______.
a)  Jul 1860                       b)    Aug 1860                  c) Sep. 1860                d) Oct. 1860
34. Oxford in the vacation is written by one who never was at ­­­_______ as a student.
a) Oxford                       b) Cambridge                    c) Kingston                 d) New college
35. Lamb used to spend his annual holidays in the ______ and other part of the Oxford
a) Ground                      b) library                           c)    Dining hall         d) Campus
36. Lamb use to write under the pen-name of ______.
a) Charles                     b)    Anne                          c)  Elia                         d) Dyer
37. Elia tried to amuse the reader with an account of a clerks working in the_____.
a) East Sea House        b) North Sea House    c) South Sea House    d) West Sea House
38. Elia used to look forward for holidays to spend times in ________ at Oxford libraries.
a) Sleeping                   b) Chatting                       c) Surfing net          d) reading books
39.  _______ feels as if he inhaling learning while in them
a) Lamb                   b)  Dyer                         c)  Some Menials                 d) Mary
40. Dyer was busy with ______ manuscript at Oriel
a)  ancient                b) modern                    c)  postmodern                     d) new
41. Who himself look like an old book badly needing a new cover?
a) Charles Lamb      b) George Dyer           c) George Eliot                    d) G.B. Shaw
42. Dyer doing research concerning the past _________ of the two universities.
a)  Civil                  b)  geography                 c)   history                           d) record
43. Lamb cares more for Oxford and Cambridge than he does for fashionable resorts as_____
a) New York           b)  Northampton              c) Sussex                              d) Bath
44. Whose picture was hung in his uneasy posture?
a)       St. Peter           b)  St. Thomas                c) St. Mathew                         d) St.Paul
45. Where “it seems as though all the souls of all the writers”?
a)       In  oxford              b) In old library       c) In new library                     d) In Oxford campus
46. What is “quis sculpsit”?
a) Who was the engraver? a) Who was the painter? a) Who was the singer? a) Who was the writer?
47. Who is Bartholomew?
a) Apostles of Jesus b) Scholar in Oxford c) Professor in Oxford d) Elia
48. Who is Spagnoletti?
a) Spanish artist b) Elia c) A famous cook d) Apollo
49. Who is Marsyas?
a) Musician b) Lamb c) Player d) A student from Oxford.
50. Who challenged Apollo to a contest of music?
a) Simper b) Marsyas c) Timeous d) David

E.V.Lucas

86. Bores thrive because of people’s ____________.
a. astuteness      b. eccentricity       c. cunningness           d. cowardice
87. E.V.Lucas often contributed articles to a journal called ____________.
a. Tatler                 b. Spectator                 c. Punch         d. The Hindu
88. The essay “Bores” is taken from the collection titled _____________.
a. Listener’s Lure     b. Cricket all his Life      c. Events and Embroideries       d. all the above
89. Bores are always known for their _______________.
         a. cowardice                 b. indolence           c. egotism                d. ingeniousness
90. The one who has a fixed idea to impart is called a ___________.
a. flatterer          b. philanthrop          c. idiosyncratic    d. bore
91. A true bore is one who is always unconscious of his _________________
a. foolishness                  b. borishness                     c.prudishness                    d. none of the above
92. According to Lucas, _____________ people are seldom bores.
a. busy                         b. simple                      c.kind                          d. poor
93. The saying ‘live and let live’ is attributed to the writer _____________.
a. Schiller             b. Immanuel Kant             c. William Henley            d. Father Newman
94. The most repellent specimen of all the bores is called a ___________ bore
a. blissful         b. eccentric            c. buttonholing               d. notorious
95. Bores thrive because of people’s ____________.
a.       astuteness      b. eccentricity       c. cunningness           d. cowardice
96. The essay “Bores” is taken from the collection titled _____________.
a. Listener’s Lure     b. Cricket all his Life      c. Events and Embroideries       d. all the above
97. A true bore is one who is always unconscious of his _________________
a. foolishness                  b. borishness                     c. prudishness                   d. silliness
98. Bores come out successful in life because they find a number of ready ________.
a)      Listeners               b) Speakers                 c) Preachers                     d) lecturer
99. No one is courageous enough to tell the bores that their company is _________.
a)      Friendly               b) tedious                     c) familiar                        d) gifted
100. Buttonholing bore is ‘the man who spreads ________ all over you’.
a)       Rejoices            b)  Sticky                       c)  birdlime                      d) Aroma
101. Lucas father used to say “__________”.
a)       Do or die          b) fair is foul                  c)  to be or not to be         d) Live and let live
102. The only way to get rid of a bore is to tell him frankly that he is a _________.
a)      Nuisance           b) Good companion       c) Fellow traveller            d) Saviour
103. ________ cannot be shaken off just by gestures or indirect hints
a)      Preacher            b)  Bores                        c) Lucas                           d) A fellow traveller
104. Unless these weekly papers stop publication, bores are bound to___________.
a)      Fade                 b)  demolish                    c) flourish                       d) cherish
105. Few men are strong enough to say, ‘For Heaven’s sake, go away, you _________ me.’
a)       Cheat              b)   love                           c)    trust                          d) weary
106. In 1889 Lucas joined the staff of the__________.
a)      Wessex Daily News b) Sussex Daily News  c) Punch                       d) Methuen & Co
107. _______ is word used by the Gileadites as atest to detect the fleeing Ephraimites.
  a. Bores  b. Shibboleth  c. button-holding  d. stigma
108. The word “axle-tree” means _______
         a. rod  b. stick  c. coat  d. carriage
109. Before the First World War Lucas was for a while interested in the ­­­________ .
a) Theatre                    b)  Prose                    c) Poetry                          d) Fiction
110.  “It requires a sense of superiority, assurance and ___________ to write about bores at all
a) Selflessness           b)self Motive                c) self confidence           d) selfishness
111. _________ is a bore’s foundation stone
a) Socialism              b) Humour                   c) Idealism                       d) Egotism

A.G Gardiner

136. “Alpha of the Plough” is the pseudonym of ________
         (a)  Robert Lynd                                              (b)  Francis Bacon
         (c)  A.G Gardiner                                          (d)  J.B Priestley
137. A.G Gardiner’s fellow-traveller was a ________
         (a)  bird                                                            (b)  man
         (c)  dog                                                            (d)  mosquito
         138. A.G Gardiner accused his fellow- traveller as _________
         (a)  a vagrant                                                    (b)  a public nuisance
         (c)  travelling without a ticket                         (d)  all the above
         139. A.G Gardiner travelled in a ______
         (a)  bicycle                                                       (b)  train
         (c)  bus                                                             (d)  none
         140. A.G Gardiner and his fellow- traveller knew about each other’s journey.
         (a)  true                                                            (b)  false
         (c)  to some extent                                           (d)  none
         141. Name the writers who continually misquoted the poets they loved.
         (a)  Pope and Dryden                                      (b)  Bacon and Lamb
         (c)  Hazlitt and Swift                                      (d)  Lamb and Hazlitt
         142. A.G Gardiner’s fellow-traveller was a ________
         (a)  bird                                                            (b)  man
         (c)  dog                                                            (d)  mosquito
         143. According to Priestley to-er-is human, to ________ divine
         (a)  refuse                                                        (b)  forgive
         (c)  forget                                                         (d)  none
144. Gardiner feels that he has interested in his fellow traveller and in return he has _________ him.
(a) insulted  (b) pleased (c) entertained (d) worried
145. How does Gardiner describe his sense of freedom?
                  (a) pleasant (b) uneasy (c) boring (d) none of the above
146. How does Gardiner describe his sense of freedom?
                  (a) pleasant (b) uneasy (c) boring (d) none of the above
147. When one is alone in the carriage what can he do?
(a) sing and dance (b) open and close window (c) play golf and even stand on head       (d) all the above
148. How did the author responded to the behaviour of his fellow traveller?
                  (a) kissed him   (b) flicked him off (c) prayed with him (d) danced and sung with      
                    him
149.How many times the author warns his fellow traveller?
                  (a) dozen of times (b) a score of time (c) twice (d) often
150. Gardiner refers his fellow traveller as a __________
          (a) genius (b) almighty (c) vagrant (d) all the above
151. After attacking his fellow traveller with a blow what did the author do?
         (a) lunged him (b) jumped on the seat (c) adopted tactics of feline cunning (d) all   
               the above
152. According to A.G. Gardiner  what are the noblest attributes of man?
         (a) pride and prejudice (b) anger and rage (c) magnanimity and mercy (d) fear and        
              dilemma
153. Gardiner feels that __________ has made them  fellow travelers
            (a) misfortune    (b) fortune  (c) fate  (d) all the above
154. Gardiner feels that he cannot kill his fellow traveller but ____________ him.
            (a) reprieve (b) discharge (c) dismantle  (d) none of the above
155. Gardiner was feeling ______________ to his fellow creature
            (a) equal (b) inferior (c) superior (d) guilty
156. Gardiner refers whom to have called the non-human beings a as brother?
  (a) St. Francis   (b) St.Augutus (c) St.Thomas   (d) none of the above
157. Gardiner feels that he has interested in his fellow traveller and in return he has _________ him.
(a) insulted  (b) pleased (c) entertained (d) worried
158. Gardiner heard a friendly voice in the window who is it?
  (a) Station master (b) engine driver (c) guard  (d) friendly porter
159.  A G Gardiner fully refers as
(a) Alwin Godwin Gardiner  (b) Abel Gonsalvez Gardiner (c) Alfred George Gardiner (d) none of the above
 150. How did the fellow traveller behave with the author?
          (a) Made a menace (b) Spoke well and behaved gently (c) Ignored the author    (d) Sang and slept


III UG WRITING FOR THE MASS MEDIA MCQ UNIT V

Department of English
Bishop Heber College, Tiruchirappalli

III UG WRITING FOR THE MASS MEDIA MCQ UNIT V 

 

PROOF-READING SYMBOLS AND ABBREVIATIONS
1. The mistakes in the text and denote the corrections in the margin indicate_______.
          a)       Newspaper Language     b)       Proof-reading                 c)       Jargon        d)           Cliche
2.       What is the marginal mark to’ begin a new paragraph’?
     a) w.f                        b)       Trs                                 c)       N.P                                 d)           Rom
3.       The marginal mark Trs means________ in the proof-reading marks.
     a) Invert type  b)       Insert space          c)       Delete                             d)       Transpose
4.       What is the Textual mark for the instruction of ‘change to roman type’?
     a) Linking characters                                      b)       Encircle characters to be altered
c)           Under characters to be altered          d)       Under characters to remain
5.       What is the marginal mark of the instruction ‘Leave as printed’?
     a) Ital              b)       Caps                               c)       Stet                                 d)       Bold
6.       ABC refers_________ in Journalism.
     a) Advertisement                                             b)       Audit Bureau of Circulation
c)           Additions of a news story                 
d)          Advertising disguised as editorial material
7.   Reference to setting of copy in black or bold faces, which is heavier and darker than regular type is ______.
     a) Bill              b)       Beat                               c)       BI                                             d)           Bleed
8.       What does use as a light source to create the type image in a photo setter?
          a)       Cursor        b)       CRT                                c)       Cub                                d)           Cursive
9.       What does EPD refer in Journalism?
     a) Electronic Picture desk                      b)       Electronic light ‘pen’ on VDU screen
c)           Editorial                                                               d)       None of the above
10. _________ the abbreviation for ‘more to follow’.
     a) MFL            b)       MF                                 c)       MS                                 d)       NUJ
11. What is the marginal mark for the close up or delete space between characters?
          a)       http://www.interactivetraining.co.uk/images/symbols/delete.gif               b)       http://www.interactivetraining.co.uk/images/symbols/close_margin.gif                                  c)       #                                              d) 
12. _______ is the marginal mark for ‘reduce space between words’.
     a) Rom            b)       Less #                                      c)       EQ #                               d)       13. Id
13. Identify the marginal mark for Insert Comma________ .
     a) http://www.interactivetraining.co.uk/images/symbols/stop.gif                         b)       #                                              c)       _ o___                                       d)       http://www.interactivetraining.co.uk/images/symbols/close_margin.gif 
14. ________ is the Textual mark for the Insert space.
     a) l.c                         b)       h                                              c)       Trs                                 d)           N.P
15. What is ‘NS’?
          a)       The newsroom                                            b)       Newspapers on  sale
c)           Newspaper society                                       d)       National union of Journalists

Advertisements: Origins And Development Of Advertising

16. The purpose of _________ is to convey visual or oral messages to the public thus influencing them to buy goods.
     a) Report                            b)       Edit                      c)       Media                             d)           Advertisement
17. Advertising is a _________ where the advertiser is clearly identified.
          a)       Publicity     b) Propaganda    c) Commercial transaction  d) None of the above
18. Why does the advertisement need repetition?
          a)       To buy goods                  b)       To spread the message to different sections of people
c)           To instill ideas      d)       To act favourably towards ideas
19. Advertisement is an informative and_________ force that aids the consumer to form judgment on what to buy.
          a)       Visual                                      b)       Commercial          c)       Educative              d)           Essential
20. How does the advertisement help for the salesmen?
     a) To buy the new product                              b)       To remove the doubts
c)           To create an image and goodwill       d)       To get employment.
21. _______ is the main purpose of advertising.
          a)       Customer                       b)       Communication    c)       Product       d)       Goodwill
22. Advertisement is a link between the ________ and the consumer.
     a) Advertiser             b)       Salesman              c)       Manufacturer                 d)       None of the above
23. The advertiser places his advertisements in the ________ language newspapers.
     a) International        b)       Regional               c)       Vernacular            d)       None of the above
24. The reason for advertising is to create and maintain a________ image.
          a)       Self             b)       Manufacturer                 c)       Brand                                      d)           Advertiser
25. The purpose of advertising is to increases the sale of the product reducing the_______ of production and distribution.
          a)       Value                    b)       Image                                       c)       Cost                                d)       None of the above
TYPES OF ADVERTISING
26. Successful national newspapers devote anything between _______ of the total space in an edition for advertisements.
          a)       60 and 80 percent                                       b)       20 and 40 percent 
c)           40 and 60 percent                                       d)       80 and 90 percent
27. Identify the display advertisement.
          a)       Job advertisements                                     b)       Service advertisements
c)           Matrimonial advertisements              d)       Government advertisements
28. What are the deciding factors for any advertiser to place an advertisement?
     a) Editorial matter and the news content                 b)       Progress and prosperity
c)           The standard of the newspaper and its circulation  
d)          advertising and price policy
29. ________ is the print advertising.
          a)       Bill board            b)       Kiosk                  c)       Television                       d)           Brochure
30. Kiosk refers________
     a) Moveable book                                            b)       Display advertisement
c)           A small handbill                                         d)       A magazine
31. __________ is a very popular advertising medium that constitutes several branches like television, radio or the internet.
          a)       Outdoor advertising                                    b)       Print advertising
c)           Broadcast advertising                        d)       Covert advertising
32. How does the covert advertising display to the public?
a)           Advertising indirectly                                  b)       Advertising in movies
c)           Advertising for social causes              d)       None of the above
33. _________ advertising is prominently seen in cases where advertising a particular product is banned by law.
          a)       Public service advertising                  b)       Covert advertising
c)           Surrogate advertising                        d)       Outdoor advertising
34. ________ is the example for public service advertising.
          a)       To display the brand Nokia               b)       Political integrity
c)           The use of Cadillac cars                     d)       Tom Crusie’s phone
35. Fliers means_______.
     a) A small open –fronted hut       b)       A large board used to display
c)           A small handbill                                d)       Information about a product in a magazine
NATURE AND ROLE OF ADVERTISING
36. Advertisers assume that the basic human needs are_________, safety, love esteem and self-actualization.
     a) Psychological                 b) Sociological      c)       Geographical        d)       Physiological
37. AIDCA formula is derived from the initial letters of the words: Attention, interest, _______ conviction and attention.
     a) Determination      b)       Dedication c)       Desire                             d)       Dynamic
38. How does the advertisement to make more attractive in all big firms?
          a)       Admixture of pictures and photographs
b)          Admixture of language and emotion
c)           Admixture of conviction and action   d)       Admixture of interest and attention

40. ___________ is the chief source of income to the newspapers.
a)           Language              b)       Reputation           c)       Communication    d)           Advertisement
41. An organization that prepares and designs advertisements for clients, and buys advertising space is_______.
       a)         Ad rule                 b)       Ad dummy            c)       Advertising agency  d)   Advertorial


KEY


PROOF-READING SYMBOLS AND ABBREVIATIONS
1. b) Proof-reading
2. c) N.P
3. d) Transpose
4. b) Encircle characters to be altered
5. c) Stet
6. b) Audit Bureau of Circulation
7. c) BI       
8. b) CRT
9. a) Electronic Picture Desk
10. b) MF
11. b) http://www.interactivetraining.co.uk/images/symbols/close_margin.gif
12. b) Less#
13. c)    o
14. b) h
15.c) Newspaper society
ADVERTISEMENT: ORIGINS AND DEVELOPMENT OF ADVERTISING
16. d) Advertisement
17. c) Commercial transaction
18. b) To spread the message to different sections of people
19. c) Educative
20. d) to get employment
21. b) Communication
22. c) Manufacturer
23. b) Regional
24. c) Brand
25. c) Cost



TYPES OF ADVERTISING
26. c) 40 and60 percent
27. d) Government advertisement 
28. c) The standard of the newspaper and its circulation
29.d) Brochures 
30. a) Movable booth 
31. c) Broadcast advertising
32. b) Advertising in movies
33. c) Surrogate advertising
34. b) Political integrity
35. c) A small handbill
NATURE AND ROLE OF ADVERTISING
36. d) Physiological
37. c) desire
38. a) admixture of  pictures and photographs

40. d) Advertisement
41. c) Advertising agency