Department of English
Bishop Heber College, Tiruchirappalli
III UG WRITING FOR THE MASS MEDIA MCQ UNIT V
PROOF-READING SYMBOLS AND ABBREVIATIONS
1. The mistakes in the text and denote the corrections in the margin indicate_______.
a) Newspaper Language b) Proof-reading c) Jargon d) Cliche
2. What is the marginal mark to’ begin a new paragraph’?
a) w.f b) Trs c) N.P d) Rom
3. The marginal mark Trs means________ in the proof-reading marks.
a) Invert type b) Insert space c) Delete d) Transpose
4. What is the Textual mark for the instruction of ‘change to roman type’?
a) Linking characters b) Encircle characters to be altered
c) Under characters to be altered d) Under characters to remain
5. What is the marginal mark of the instruction ‘Leave as printed’?
a) Ital b) Caps c) Stet d) Bold
6. ABC refers_________ in Journalism.
a) Advertisement b) Audit Bureau of Circulation
c) Additions of a news story
d) Advertising disguised as editorial material
7. Reference to setting of copy in black or bold faces, which is heavier and darker than regular type is ______.
a) Bill b) Beat c) BI d) Bleed
8. What does use as a light source to create the type image in a photo setter?
a) Cursor b) CRT c) Cub d) Cursive
9. What does EPD refer in Journalism?
a) Electronic Picture desk b) Electronic light ‘pen’ on VDU screen
c) Editorial d) None of the above
10. _________ the abbreviation for ‘more to follow’.
a) MFL b) MF c) MS d) NUJ
11. What is the marginal mark for the close up or delete space between characters?
a) 
b) 
c) # d)
12. _______ is the marginal mark for ‘reduce space between words’.
a) Rom b) Less # c) EQ # d) 13. Id
13. Identify the marginal mark for Insert Comma________ .
a) 
b) # c) _ o___ d)
14. ________ is the Textual mark for the Insert space.
a) l.c b) h c) Trs d) N.P
15. What is ‘NS’?
a) The newsroom b) Newspapers on sale
c) Newspaper society d) National union of Journalists
Advertisements: Origins And Development Of Advertising
16. The purpose of _________ is to convey visual or oral messages to the public thus influencing them to buy goods.
a) Report b) Edit c) Media d) Advertisement
17. Advertising is a _________ where the advertiser is clearly identified.
a) Publicity b) Propaganda c) Commercial transaction d) None of the above
18. Why does the advertisement need repetition?
a) To buy goods b) To spread the message to different sections of people
c) To instill ideas d) To act favourably towards ideas
19. Advertisement is an informative and_________ force that aids the consumer to form judgment on what to buy.
a) Visual b) Commercial c) Educative d) Essential
20. How does the advertisement help for the salesmen?
a) To buy the new product b) To remove the doubts
c) To create an image and goodwill d) To get employment.
21. _______ is the main purpose of advertising.
a) Customer b) Communication c) Product d) Goodwill
22. Advertisement is a link between the ________ and the consumer.
a) Advertiser b) Salesman c) Manufacturer d) None of the above
23. The advertiser places his advertisements in the ________ language newspapers.
a) International b) Regional c) Vernacular d) None of the above
24. The reason for advertising is to create and maintain a________ image.
a) Self b) Manufacturer c) Brand d) Advertiser
25. The purpose of advertising is to increases the sale of the product reducing the_______ of production and distribution.
a) Value b) Image c) Cost d) None of the above
TYPES OF ADVERTISING
26. Successful national newspapers devote anything between _______ of the total space in an edition for advertisements.
a) 60 and 80 percent b) 20 and 40 percent
c) 40 and 60 percent d) 80 and 90 percent
27. Identify the display advertisement.
a) Job advertisements b) Service advertisements
c) Matrimonial advertisements d) Government advertisements
28. What are the deciding factors for any advertiser to place an advertisement?
a) Editorial matter and the news content b) Progress and prosperity
c) The standard of the newspaper and its circulation
d) advertising and price policy
29. ________ is the print advertising.
a) Bill board b) Kiosk c) Television d) Brochure
30. Kiosk refers________
a) Moveable book b) Display advertisement
c) A small handbill d) A magazine
31. __________ is a very popular advertising medium that constitutes several branches like television, radio or the internet.
a) Outdoor advertising b) Print advertising
c) Broadcast advertising d) Covert advertising
32. How does the covert advertising display to the public?
a) Advertising indirectly b) Advertising in movies
c) Advertising for social causes d) None of the above
33. _________ advertising is prominently seen in cases where advertising a particular product is banned by law.
a) Public service advertising b) Covert advertising
c) Surrogate advertising d) Outdoor advertising
34. ________ is the example for public service advertising.
a) To display the brand Nokia b) Political integrity
c) The use of Cadillac cars d) Tom Crusie’s phone
35. Fliers means_______.
a) A small open –fronted hut b) A large board used to display
c) A small handbill d) Information about a product in a magazine
NATURE AND ROLE OF ADVERTISING
36. Advertisers assume that the basic human needs are_________, safety, love esteem and self-actualization.
a) Psychological b) Sociological c) Geographical d) Physiological
37. AIDCA formula is derived from the initial letters of the words: Attention, interest, _______ conviction and attention.
a) Determination b) Dedication c) Desire d) Dynamic
38. How does the advertisement to make more attractive in all big firms?
a) Admixture of pictures and photographs
b) Admixture of language and emotion
c) Admixture of conviction and action d) Admixture of interest and attention
40. ___________ is the chief source of income to the newspapers.
a) Language b) Reputation c) Communication d) Advertisement
41. An organization that prepares and designs advertisements for clients, and buys advertising space is_______.
a) Ad rule b) Ad dummy c) Advertising agency d) Advertorial
a) b) c) # d) b) # c) _ o___ d)
KEY
PROOF-READING SYMBOLS AND ABBREVIATIONS
1. b) Proof-reading
2. c) N.P
3. d) Transpose
4. b) Encircle characters to be altered
5. c) Stet
6. b) Audit Bureau of Circulation
7. c) BI
8. b) CRT
9. a) Electronic Picture Desk
10. b) MF
11. b)
12. b) Less#
13. c) o
14. b) h
15.c) Newspaper society
ADVERTISEMENT: ORIGINS AND DEVELOPMENT OF ADVERTISING
16. d) Advertisement
17. c) Commercial transaction
18. b) To spread the message to different sections of people
19. c) Educative
20. d) to get employment
21. b) Communication
22. c) Manufacturer
23. b) Regional
24. c) Brand
25. c) Cost
TYPES OF ADVERTISING
26. c) 40 and60 percent
27. d) Government advertisement
28. c) The standard of the newspaper and its circulation
29.d) Brochures
30. a) Movable booth
31. c) Broadcast advertising
32. b) Advertising in movies
33. c) Surrogate advertising
34. b) Political integrity
35. c) A small handbill
NATURE AND ROLE OF ADVERTISING
36. d) Physiological
37. c) desire
38. a) admixture of pictures and photographs
40. d) Advertisement
41. c) Advertising agency 
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