Department
of English
Bishop
Heber College, Tiruchirappalli
II
MA English - JOURNALISM AND MASS COMMUNICATION
Question
Bank – Multiple Choice Questions
Unit V
1.What is the other name for iconoscope?
a. electric
television tube b. TV c. picture tube d. telescope
2.What is the name of the first communication satellite?
a. Early Bird b. Flying Bird c.
CS 1 d.SAT 1
3.When was the age of satellite communication dawned in India?
a. 1962
b. 1945 c. 1919 d. 2001
4.Which country succeeded in designing a computer–controlled network?
a. Germany
b. Japan c. USA
d. India
5. Which media socialist called the modern
world as “a global village”?
a. John
McNamara b. Marshall McLuhan c.
Court Marshall d. Jim Reeves
6. Expand DTH:
a. Detach-to-home b. Direct-to-home
c. Digital-to-home
d.
Drab-to-home
7. In which year “commercials” came to be telecasted in India?
a. 2001 b. 1925 c. 1976 d.
1965
8. What is the name of the second channel introduced by Doordarshan?
a. Doordarshan Song channel b.
Doordarshan Entertainment channel c.
Metro Entertainment channel d. Metro Song channel.
9. Which is first soap opera telecasted in India?
a. Dynasty
b. Buniyaad c. Hum Log d. English
10.
What is a “tag” in TV journalism?
a. A
useless input b. A Pin used c. A tag used d. Additional information
11.Where were the first 3 radio stations started?
a. Pittsburgh, New York and Tokyo b. Pittsburgh, New York and London
c. Pittsburgh, New York and
New Delhi d. Pittsburgh,
New York and Chicago
12.Expand NBC –
a. National
Blogging Company b. Nation Building
Company c. None d.
National Broadcasting Company
13.Expand CBS –
a. Columbia
Broadcasting System b.
Cricket Board of Srilanka c. Common
Balancing System d. Central Board for Scrutiny
14.Where was the first Radio Club started functioning in India?
a. Calcutta
b. Trichinopoly c. New Delhi d.Bombay
15.Who is the first controller of Broad casting?
a. Lionel
Trilling b. Lionel Fielden c.
Lionel Richie d. Lionel Frederick
16.Who coined the name AIR (All India Radio)?
a. Lionel
Trilling b. Lionel Fielden c.
Lionel Richie d. Lionel Frederick
17.What is FM Broadcasting?
a. Frequency Mutation b.
Frequency Modulation c. Full Modulation d.
Full Mutation
18.What is DAB?
a. Dubbing Audio Broadcasting b. Direct Audio Broadcasting c. Digital
Audio Broadcasting d. Dragon Audio Broadcasting
19.When was Vividh Bharath started?
a. 1926b.
2001 c. 1957 d.1976
20.The Vividh Bharath was started to compete with ________.
a. Radio USA b. BBC c. Radio
Cylon d. Radio Nepal
21.Who was the first to coin the word
“semiotics”?
a. Derrida
b. Ferdinand de Saussure c. Raymond Bellour d. Charles Sanders Peirce
22. Whose
lectures became the foundation for what he called “semiology”?
a. Raymond
Bellour b. Charles Sanders Peirce c. Derrida d. Ferdinand de Saussure
23. Who
argues that film is the “Unattainable Text”?
a.
Charles Sanders Peirce b. Ferdinand de Saussure c. Derrida d. Raymond Bellour
24.
The film-language concept was explored in depth by theorists like ______
a. Christian Metz
b. Ferdinand de Saussure c. Derrida d. Charles Sanders Peirce
25. The
five tracks the film medium are image, dialogue, music, written materials and
_____.
a. noise b. poise c. wave d. silence
26. Who
are the pioneers in cinema?
a. The Lumiere Brothers b.
The Wright Brothers c. The Philips Brothers d. The Sony Brothers
27.
For _______, the image is characterized by Polysemy.
a. Umberto
Eco b. Roland Barthes c. Pier Paolo
Pasolini d. and Christian Metz
28.
The paradigmatic study of films deals with _____
a. Signifying
the whole b. visuals c. Speech d. words
29. A
book review is description, critical analysis and _______.
a. retelling
b. evaluation c. summarising d.
synopsis
30. A
book review should focus on purpose,
_______ and author.
a. pictures
b. content c. pages d. fonts
31.
Usually the length of a book review is _______.
a. 100 – 1500 words b. 50000 words c. 100
pages d.500 pages
32.
A book review is _______ to the material analysed.
a. a reaction b. an acceptance c. a rejection
d. a dissent
33. What
is the expansion for ISBN?
a. International Standard Book Number b.
International Book Number c. Indian Book Number d. Indian Standard Book Number
34. Film
is a _____ medium.
a. actor’s
b. director’s c. audience’s d. people’s
35.
The film reviewer should make a note on the ______, technique and words used in
a film.
a. song
b. form c. length d. review
36.
Angles and shots are called _________.
a. set
design b. camera work c. stock
phrase d. review
37.
Costumes and design are called_________.
a. set design b. stock phrase c. camera
work d. review
38.
What is a cliché?
a. Stock phrase b. New formula c. Blue
print d. Dupe
39.
Give an example for Print Advertising.
a. Newspapers b. Billboards c. Radio d.
Movies
40.
Give an example for Outdoor Advertising.
a. Newspapers
b. Billboards c. Radio d. Movies
41.
Give an example for Broadcast Advertising.
a. Newspapers b. Television c. Kiosks d. Movies
42.
Which advertisement gives importance to secret or hidden?
a. Broadcast
Advertising b. Covert Advertising c.
Print Advertising d. Surrogate
Advertising
43.
In which medium Covert Advertising is mostly used?
a. Advertising in Movies b. Advertising in
Newspapers c. Advertising in Kiosks d. Advertising
in Billboards
44. What
is Surrogate Advertising?
a. Advertising Indirectly b. Advertising
directly c. Advertising using ethics d. No such advertising
45.
Which type of advertising carries socially relevant messages?
a. Public Service Advertising b. Useful
Advertising c. Celebrity Advertising d. Publicity Advertising
46. Which
type of advertising gives importance to celebrities?
a. Public
Service Advertising b. Celebrity
Advertising c. Publicity Advertising d.Useful Advertising
47.
“Bengal Gazette” was started by _______.
a. James
Bond b. James Hicky c. James John d.
James Hill
48. The
origin of advertising is traceable to the _________
a.
bill board b. village drummer c. advertising agency d. news paper
49.
_______advertising gives information in a dry matter-of-fact manner.
a. Celebrity
b. Public Service c. Kiosks d. Classified
50. _______
has been called “the father of modern advertisement”.
a. Billy
Joe Thomas b. Thomas Hardy c. Thomas Muller d. Thomas J. Barratt
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