For my students of II MA English 2020 Unit test

 

Department of English

Bishop Heber College, Tiruchirappalli

II MA English - JOURNALISM AND MASS COMMUNICATION

Question Bank – Multiple Choice Questions from Advertising

 

MCQs

39. Give an example for Print Advertising.

a. Newspapers b. Billboards c. Radio d. Movies

40. Give an example for Outdoor Advertising.

a. Newspapers b. Billboards c. Radio d. Movies

41. Give an example for Broadcast Advertising.

a. Newspapers b. Television c. Kiosks d. Movies

42. Which advertisement gives importance to secret or hidden?

a. Broadcast Advertising b. Covert Advertising c. Print Advertising d. Surrogate Advertising

43. In which medium Covert Advertising is mostly used?

a. Advertising in Movies b. Advertising in Newspapers c. Advertising in Kiosks d. Advertising in Billboards

44. What is Surrogate Advertising?

a. Advertising Indirectly b. Advertising directly c. Advertising using ethics d. No such advertising

45. Which type of advertising carries socially relevant messages?

a. Public Service Advertising b. Useful Advertising c. Celebrity Advertising d. Publicity Advertising

46. Which type of advertising gives importance to celebrities?

a. Public Service Advertising b. Celebrity Advertising c. Publicity Advertising d. Useful Advertising

47. “Bengal Gazette” was started by _______.

a. James Bond b. James Hicky c. James John d. James Hill

48. The origin of advertising is traceable to the _________

a. bill board   b. village drummer c. advertising agency     d. news paper

49. _______advertising gives information in a dry matter-of-fact manner.

a. Celebrity b. Public Service c. Kiosks d. Classified

50. _______ has been called “the father of modern advertisement”.

a. Billy Joe Thomas b. Thomas Hardy c. Thomas Muller d. Thomas J. Barratt