For my students of II MA English - JMC 2020

Department of English

Bishop Heber College, Tiruchirappalli

II MA English - JOURNALISM AND MASS COMMUNICATION

Question Bank – Multiple Choice Questions

 Unit V

1.What is the other name for iconoscope?

a. electric television tube b. TV c. picture tube d. telescope

2.What is the name of the first communication satellite?

a. Early Bird b. Flying Bird c. CS 1 d.SAT 1

3.When was the age of satellite communication dawned in India?

a. 1962 b. 1945 c. 1919 d. 2001

4.Which country succeeded in designing a computer–controlled network?

a. Germany b. Japan c. USA d. India

5. Which media socialist called the modern world as “a global village”?

a. John McNamara b. Marshall McLuhan c. Court Marshall d. Jim Reeves

6. Expand DTH:

a. Detach-to-home b. Direct-to-home c. Digital-to-home d. Drab-to-home

7. In which year “commercials” came to be telecasted in India?

a. 2001      b. 1925 c. 1976 d. 1965

8. What is the name of the second channel introduced by Doordarshan? 

a. Doordarshan Song channel b. Doordarshan Entertainment channel c. Metro Entertainment channel d. Metro Song channel.

9. Which is first soap opera telecasted in India?

a. Dynasty b. Buniyaad c. Hum Log  d. English

10. What is a “tag” in TV journalism?

a. A useless input b. A Pin used c. A tag used d. Additional information

11.Where were the first 3 radio stations started?

a. Pittsburgh, New York and Tokyo b. Pittsburgh, New York and London c. Pittsburgh, New York and New Delhi d. Pittsburgh, New York and Chicago

12.Expand NBC –

a. National Blogging Company  b. Nation Building Company  c. None d. National Broadcasting Company

13.Expand CBS –

a. Columbia Broadcasting System  b. Cricket Board of Srilanka  c. Common Balancing System d. Central Board for Scrutiny

14.Where was the first Radio Club started functioning in India?

a. Calcutta b. Trichinopoly c. New Delhi d. Bombay

15.Who is the first controller of Broad casting?

a. Lionel Trilling b. Lionel Fielden c. Lionel Richie d. Lionel Frederick

16.Who coined the name AIR (All India Radio)?

a. Lionel Trilling b. Lionel Fielden c. Lionel Richie d. Lionel Frederick

17.What is FM Broadcasting?

a. Frequency Mutation b. Frequency Modulation c. Full Modulation d. Full Mutation

18.What is DAB?

a. Dubbing Audio Broadcasting b. Direct Audio Broadcasting c. Digital Audio Broadcasting d. Dragon Audio Broadcasting

19.When was Vividh Bharath started?

a. 1926b. 2001 c. 1957 d.1976

20.The Vividh Bharath was started to compete with ________.

a. Radio USA b. BBC c. Radio Ceylon d. Radio Nepal

21.Who was the first to coin the word “semiotics”?

a. Derrida b. Ferdinand de Saussure c. Raymond Bellour d. Charles Sanders Peirce

22. Whose lectures became the foundation for what he called “semiology”?

a. Raymond Bellour b. Charles Sanders Peirce c. Derrida d. Ferdinand de Saussure

23. Who argues that film is the “Unattainable Text”?

a. Charles Sanders Peirce b. Ferdinand de Saussure c. Derrida d. Raymond Bellour

24. The film-language concept was explored in depth by theorists like ______

 a. Christian Metz b. Ferdinand de Saussure c. Derrida d. Charles Sanders Peirce

25. The five tracks the film medium are image, dialogue, music, written materials and _____.

a. noise b. poise c. wave d. silence

26. Who are the pioneers in cinema?

a. The Lumiere Brothers b. The Wright Brothers c. The Philips Brothers d. The Sony Brothers

27. For _______, the image is characterized by Polysemy.

a. Umberto Eco b. Roland Barthes c. Pier Paolo Pasolini d. and Christian Metz

28. The paradigmatic study of films deals with _____

a. Signifying the whole b. visuals c. Speech d. words

29. A book review is description, critical analysis and _______.

a. retelling b. evaluation c. summarising d. synopsis

30. A book review should focus on  purpose, _______ and author.

a. pictures b. content c. pages d. fonts

31. Usually the length of a book review is _______.

a. 100 – 1500 words b. 50000 words c. 100 pages d.500 pages

32. A book review is _______ to the material analysed.

a. a reaction b. an acceptance c. a rejection d. a dissent

33. What is the expansion for ISBN?

a. International Standard Book Number b. International Book Number c. Indian Book Number d. Indian Standard Book Number

34. Film is a _____ medium.

a. actor’s b. director’s  c. audience’s d. people’s

35. The film reviewer should make a note on the ______, technique and words used in a film.

a. song b. form c. length d. review

36. Angles and shots are called _________.

a. set design b. camera work c. stock phrase d. review

37. Costumes and design are called_________.

a. set design b. stock phrase c. camera work d. review

38. What is a cliché?

a. Stock phrase b. New formula c. Blue print d. Dupe

39. Give an example for Print Advertising.

a. Newspapers b. Billboards c. Radio d. Movies

40. Give an example for Outdoor Advertising.

a. Newspapers b. Billboards c. Radio d. Movies

41. Give an example for Broadcast Advertising.

a. Newspapers b. Television c. Kiosks d. Movies

42. Which advertisement gives importance to secret or hidden?

a. Broadcast Advertising b. Covert Advertising c. Print Advertising d. Surrogate Advertising

43. In which medium Covert Advertising is mostly used?

a. Advertising in Movies b. Advertising in Newspapers c. Advertising in Kiosks d. Advertising in Billboards

44. What is Surrogate Advertising?

a. Advertising Indirectly b. Advertising directly c. Advertising using ethics d. No such advertising

45. Which type of advertising carries socially relevant messages?

a. Public Service Advertising b. Useful Advertising c. Celebrity Advertising d. Publicity Advertising

46. Which type of advertising gives importance to celebrities?

a. Public Service Advertising b. Celebrity Advertising c. Publicity Advertising d. Useful Advertising

47. “Bengal Gazette” was started by _______.

a. James Bond b. James Hicky c. James John d. James Hill

48. The origin of advertising is traceable to the _________

a. bill board   b. village drummer c. advertising agency     d. news paper

49. _______advertising gives information in a dry matter-of-fact manner.

a. Celebrity b. Public Service c. Kiosks d. Classified

50. _______ has been called “the father of modern advertisement”.

a. Billy Joe Thomas b. Thomas Hardy c. Thomas Muller d. Thomas J. Barratt