III BA JOURNALISM AND MASS COMMUNICATION
16.The investigative reporter starts off with a _________. a. hunch b. lunch c. story d. name
17.“Depth reporting” is the other term for__________. a) Investigative Reporting b) Interpretative Reporting c) Sports Reporting d) Freelance writing.
18. “Watchdog journalism” is the other term for_________. a) Investigative Reporting b) Interpretative Reporting c) Sports Reporting d) Freelance writing.
19. “Accountability reporting” is the other term for__________. a) Investigative Reporting b) Interpretative Reporting c) Sports Reporting d) Freelance writing.
20. Investigative reporting became famous after ________. a. Watergate scandal b. Tehelka scandal c. Coalgate scandal d. Invi scandal
21. _________ of the Washington Post probed the Watergate scandal. a. Bob Woodward and Carl Bernstein b. James Bond c. Woodman and Benson d. Cahill and Costa
22. What is a “hunch”?
a. Intuition b. back c. A type of play d. A type of reporting
23. Investigative reporters need more ___________ and ___________
(a) patience & perseverence (b) power& fame
(c) money & wealth (d) kindness&perseverance
24. Investigative Reporting deals with _________ and ________
(a) issues & conditions (b)people & society
(c) kind heartedness& patience (d) ability & knowledge
25. During the 1970's, which type of reporting was at its peak?
(a) I.R (B) Court reporting (c) crime reporting (d) election reporting
26. I.R is a form of journalism in which reporters deeply investigate _________________
(a) a single topic (b) people’s topic
(c)reporter's problem (d) none of the above
27. I.Reporters spend months and years in__________ a report.
(a) researching (b) knowing (c) arguing (d) withstanding
28. I.R is ___________by nature
(a) revelatory (b)reportery (c) hard (d) easy
29. The I. reporter starts off with a _______
(a) hunch (b) introduction
(c) message (d) news
30. Which of the following does not match with the terms of I.R?
(a) normal reporting (b) depth reporting (c) watchdog reporting (d) accountability reporting
31. What does the term “Tehelka” mean?
(a)sensational (b) today (c) sensitive (d) today's news
32. Who is widely known for his taped recording of more than 40 hrs...?
(a) Manoj Prabhakar (b) Bob Woodward (c) Nixon (d) Sachin Tendulkar
33. When did Tehelka did its first major sting?
(a) 2001 (b) 1996 (c) 2006 (d) 2002
34. What is the first major sting investigation of “Tehelka” called?
(a) operation west end (b) operation east end (c) operation north end (d) operation south end
35. Which type of reporters should stay within the law?
(a) Investigative reporters (b) Court reporters (c) Fashion reporters (d) Intelligent reporters
36.________ retains his independent identity. a) A freelance writer b) An interpretative writer c) A sports writer d) An investigative writer
37. ___________is not attached to any newspaper or magazine. a) A freelance writer b) An interpretative writer c) A sports writer d) An investigative writer
38. The name and personality of ________ counts a lot, in the acceptance of his articles. a) A freelance writer b) An interpretative writer c) A sports writer d) An investigative writer
39) Freelance writer is a person who.......... .
a)works independently b)works dependently c)works regular d)does not work
40)Freelance writers articles and features are accepted on the basis of their standard of............ .
a)writing B)suitability c)demand d) all the above
41)Example for famous freelance writers.......
a)Harsha Bhogle b )Arun shourie c)both a&b d)none of these
42)...............are always in need of good freelancers.
a)Newspapers b) mass media c) sports d) Magazines
43) Freelance writing can be a............career.
a) spending b)bad c)new d) rewarding
44)The freelancer has to think about money, time and______.
a) place b) creativity c) originality d) networking
45)If............is an authority on a subject, his articles will be sought after by many newspapers and journals.
a) a freelancer b) a reporter c) a teacher d)none of these
46)................will have to face a lot of difficulties in selling his articles.
a) A famous freelancer b) A journalist c) An unknown freelancer d) A sports jornalist
47) A person can become a............writer at any age.
a) sports b) court c) fashion d) freelance
48) Freelancer can decide on the............of his articles and the amount of.............they will contain.
a) speed, accuracy b) depth, information c)subject, value d)content, interest.
49) Good reason to become a freelance journalist is that ...........
a) he can determine the style of his article.
b) he can select where and when to do his writing.
c) he can choose the type of subject he wants to write.
d) All the above.
50) Freelancers must take themselves wanted with their...............
a) skill and adaptability b) education qualification c) money d)English fluency
Origins and Development of Advertising
Advertisements
39. Give an example for Print Advertising.
a. Newspapers b. Billboards c. Radio d. Movies
40. Give an example for Outdoor Advertising.
a. Newspapers b. Billboards c. Radio d. Movies
41. Give an example for Broadcast Advertising.
a. Newspapers b. Television c. Kiosks d. Movies
42. Which advertisement gives importance to secret or hidden?
a. Broadcast Advertising b. Covert Advertising c. Print Advertising d. Surrogate Advertising
43. In which medium Covert Advertising is mostly used?
a. Advertising in Movies b. Advertising in Newspapers c. Advertising in Kiosks d. Advertising in Billboards
44. What is Surrogate Advertising?
a. Advertising Indirectly b. Advertising directly c. Advertising using ethics d. No such advertising
45. Which type of advertising carries socially relevant messages?
a. Public Service Advertising b. Useful Advertising c. Celebrity Advertising d. Publicity Advertising
46. Which type of advertising gives importance to celebrities?
a. Public Service Advertising b. Celebrity Advertising c. Publicity Advertising d.Useful Advertising
47. “Bengal Gazette” was started by _______.
a. James Bond b. James Hicky c. James John d. James Hill
48. The origin of advertising is traceable to the _________
a. bill board b. village drummer c. advertising agency d. news paper
49. _______advertising gives information in a dry matter-of-fact manner.
a. Celebrity b. Public Service c. Kiosks d. Classified
50. _______ has been called “the father of modern advertisement”.
a. Billy Joe Thomas b. Thomas Hardy c. Thomas Muller d. Thomas J. Barratt
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