ELECTIVE – III: JOURNALISM AND MASS COMMUNICATION
Unit IV Cont...
Reporting: Interviewing.
1.
_______ is
an effective way of featuring controversial personalities.
a. Interview b.
Story c. Crime report d. Interpretation
2. ______ brings out a person’s background.
a. Press conference b. Factual news interview c. Opinion news
interview d. Profile interview
3. ________ is meeting a top minister in order to get
him talk about new plans and projects.
a. Press conference b. Factual
news interview c. Opinion news interview d. Profile interview
4. Impromptu press meeting held in places like the airport
can be called ______.
a. Press conference
b. Factual news
interview c. Opinion news interview d. Profile interview
5. _______ is a news story that forms the basis for a
feature story.
a. A news peg b.
A news spark c. A news click d. A news nail
Unit V
Innovations in TV Technology
1.What is the other name for iconoscope?
a.
electric television tube b. TV c. picture tube d.
telescope
2.What is the name of the first communication satellite?
a. Early Bird b. Flying Bird c.
CS 1 d.SAT 1
3.When was the age of satellite communication dawned in India?
a.
1962 b. 1945 c. 1919 d.
2001
4.Which country succeeded in designing a computer–controlled network?
a.
Germany b. Japan c.
USA d. India
5. Which media socialist called the modern
world as “a global village”?
a.
John McNamara b. Marshall McLuhan c.
Court Marshall d. Jim Reeves
6. Expand DTH:
a.
Detach-to-home b.
Direct-to-home c.
Digital-to-home
d.
Drab-to-home
Television in India
7. In which year “commercials” came to be telecasted in India?
a.
2001 b. 1925 c. 1976
d. 1965
8. What is the name of the second channel introduced by Doordarshan?
a.
Doordarshan Song channel b.
Doordarshan Entertainment channel c.
Metro Entertainment channel d. Metro Song channel.
9. Which is first soap opera telecasted in India?
a.
Dynasty b. Buniyaad c. Hum Log d. English
10.
What is a “tag” in TV journalism?
a.
A useless input b. A Pin used c. A tag used d. Additional information
Radio Broadcasting in India
11.Where were the first 3 radio stations started?
a.
Pittsburgh, New York and Tokyo b. Pittsburgh, New York and London
c. Pittsburgh, New York and
New Delhi d. Pittsburgh,
New York and Chicago
12.Expand NBC –
a.
National Blogging Company b. Nation
Building Company c. None d. National
Broadcasting Company
13.Expand CBS –
a.
Columbia Broadcasting System b. Cricket Board of
Srilanka c. Common Balancing System d.
Central Board for Scrutiny
14.Where was the first Radio Club started functioning in India?
a.
Calcutta b. Trichinopoly c. New Delhi d.Bombay
15.Who is the first controller of Broad casting?
a.
Lionel Trilling b. Lionel Fielden c.
Lionel Richie d. Lionel Frederick
16.Who coined the name AIR (All India Radio)?
a.
Lionel Trilling b. Lionel Fielden c.
Lionel Richie d. Lionel Frederick
17.What is FM Broadcasting?
a.
Frequency Mutation b.
Frequency Modulation c.
Full Modulation d.
Full Mutation
18.What is DAB?
a.
Dubbing Audio Broadcasting b. Direct Audio Broadcasting
c. Digital Audio Broadcasting d. Dragon Audio Broadcasting
19.When was Vividh Bharath started?
a.
1926b. 2001 c. 1957 d.1976
20.The Vividh Bharath was started to compete with ________.
a.
Radio USA b. BBC c. Radio
Cylon d. Radio Nepal
Films Semiotics
21.Who was the first to coin the word
“semiotics”?
a.
Derrida b. Ferdinand de Saussure c. Raymond Bellour d. Charles Sanders Peirce
22.
Whose lectures became the foundation for what he called “semiology”?
a.
Raymond Bellour b. Charles Sanders Peirce c. Derrida d. Ferdinand de Saussure
23.
Who argues that film is the “Unattainable Text”?
a.
Charles Sanders Peirce b. Ferdinand de Saussure c. Derrida d. Raymond Bellour
24.
The film-language concept was explored in depth by theorists like ______
a. Christian
Metz b. Ferdinand de Saussure c. Derrida d.
Charles Sanders Peirce
25.
The five tracks the film medium are image, dialogue, music, written materials and
_____.
a.
noise b. poise c. wave d. silence
26.
Who are the pioneers in cinema?
a. The Lumiere Brothers b.
The Wright Brothers c. The Philips Brothers d. The Sony Brothers
27.
For _______, the image is characterized by Polysemy.
a.
Umberto Eco b. Roland Barthes c.
Pier Paolo Pasolini d. and Christian Metz
28.
The paradigmatic study of films deals with _____
a.
Signifying the whole b. visuals c.
Speech d. words
Book Reviews
29.
A book review is description, critical analysis and _______.
a.
retelling b. evaluation c. summarising
d. synopsis
30.
A book review should focus on purpose,
_______ and author.
a.
pictures b. content c. pages d.
fonts
31.
Usually the length of a book review is _______.
a.
100 – 1500 words b. 50000 words c.
100 pages d.500 pages
32.
A book review is _______ to the material analysed.
a.
a reaction b. an acceptance c. a rejection
d. a dissent
33.
What is the expansion for ISBN?
a. International Standard Book Number b.
International Book Number c. Indian Book Number d. Indian Standard Book Number
Film Reviews
34.
Film is a _____ medium.
a.
actor’s b. director’s c. audience’s d. people’s
35.
The film reviewer should make a note on the ______, technique and words used in
a film.
a.
song b. form c. length d. review
36.
Angles and shots are called _________.
a.
set design b. camera work c. stock
phrase d. review
37.
Costumes and design are called_________.
a.
set design b. stock phrase c. camera
work d. review
38.
What is a cliché?
a.
Stock phrase b. New formula c. Blue
print d. Dupe
Advertisements
39.
Give an example for Print Advertising.
a.
Newspapers b. Billboards c. Radio d.
Movies
40.
Give an example for Outdoor Advertising.
a.
Newspapers b. Billboards c. Radio d.
Movies
41.
Give an example for Broadcast Advertising.
a. Newspapers b. Television c. Kiosks d. Movies
42.
Which advertisement gives importance to secret or hidden?
a.
Broadcast Advertising b. Covert
Advertising c. Print Advertising d. Surrogate
Advertising
43.
In which medium Covert Advertising is mostly used?
a.
Advertising in Movies b. Advertising
in Newspapers c. Advertising in Kiosks d.
Advertising in Billboards
44.
What is Surrogate Advertising?
a.
Advertising Indirectly b. Advertising
directly c. Advertising using ethics d. No such advertising
45.
Which type of advertising carries socially relevant messages?
a.
Public Service Advertising b. Useful
Advertising c. Celebrity Advertising d. Publicity Advertising
46.
Which type of advertising gives importance to celebrities?
a.
Public Service Advertising b. Celebrity
Advertising c. Publicity Advertising d.Useful Advertising
47.
“Bengal Gazette” was started by _______.
a.
James Bond b. James Hicky c. James
John d. James Hill
48.
The origin of advertising is traceable to the _________
a.
bill board b. village drummer c. advertising agency d. news paper
49.
_______advertising gives information in a dry matter-of-fact manner.
a.
Celebrity b. Public Service c. Kiosks d. Classified
50. _______
has been called “the father of modern advertisement”.
a.
Billy Joe Thomas b. Thomas Hardy c. Thomas Muller d. Thomas J. Barratt
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